Tuesday, May 15, 2012

More On Internet Media

I'm sitting at McDonalds in Warrensburg and mooching off their free WiFi.  I needed to do some normal Internet stuff, plus think more about what I said in my previous post.  At the end of said post, I briefly mentioned RT.  The site is a 24 hour news site from Russia that has a video channel in English.  Though it would be considered small potatoes compared to corporate entities, it does have a few things going for it.

  • They have a global presence enabled by satellite, cable, and hotel partnerships in addition to online streaming.
  • They have a social network presence.
  • They rely on audio, video, images, and text.
This isn't to say they get everything right.  After all, it is based out of Russia, and it will have a Russian perspective.  However, they don't rely on radio, or the human voice by itself.  They use a variety of mediums blended together to broadcast to the world.  There was once an up and coming network that was aiming to be global in scope, but it never reached enough popularity to do so.  The likes of YouTube and other sites supplanted it before its popularity could explode.

It was called Phaylon, and had there been enough support behind it, it would have exploded.  The founder of that network was going to bypass corporate owned media by creating a multimedia infrastructure embedded inside the backbone of the Internet.  Streaming video and audio along with news articles would have given the people a different perspective on world events.  If a major event unfolded before our very eyes, that network would have covered it without the filter.  With HTML 5's video and audio tags, WebM, and ingenuity, something like that is still possible.

What is needed is an RT that has a global reach while not being anchored by any country or any corporation.

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