Friday, May 4, 2012

A Word On Internet Media

My apologies for not posting something new a whole lot sooner than I should have. I tend to get distracted, which is what makes Internet media a double edged sword. While new and controversial information and viewpoints are exchanged, it comes at the cost of people having shorter attention spans. This is especially true with Internet radio.

Shoutcast, Live365, and other platforms offer other voices an opportunity to be heard, but the timing has to be right. This year, certain individuals and concepts are popular, so if a network was built at the beginning of the year, it had a chance to get noticed. However, if an individual or concept fades away as the year passes, then that network could be in trouble. I've been more of an observer than participant in all of this, but that perspective is precisely what's needed now.

I hate to break anyone's heart, but Internet talk radio is on the way out. Those who have been established for years on end, whether it's an individual host or an entire network, will be able to hold onto their demographic so long as the younger generations are drawn in. With the Rush Limbaughs and Sean Hannitys, the audience will be on the decline. Can a newly formed network (or one that has been revived) survive? Only if that network can transition itself into something unique. In other words, avoid being a "me too" product. Also, having just streaming audio is too limiting. Internet media does have a future, but it has to be done right.

Those looking for an example should look at RT.com. It is pro-Russian, but it should give you an idea of what will have to be done.

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